When it comes to exhibition stands, there are a number of different types to choose from. Each type has its own features and benefits, so how will you know which is best for your business?

Choosing the wrong type of stand can leave your potential customers feeling underwhelmed with your brand, but getting it right can entice them to speak to your team and find out more about your products or services; so, you can see why this is the first and arguably the most important decision to make!


Here are the most popular types of exhibition stands:

Pop-up stands

Pop-up stands are lightweight and portable exhibition stands that are easy to set-up and take down. Usually made of lightweight materials such as aluminium, fabric, or plastic, pop-up stands are a popular choice for small businesses or individuals who want to promote their products or services at trade shows or events.

Modular exhibition stands

Modular exhibition stands are versatile and flexible exhibition stands that can be easily customised and reconfigured to suit different exhibition spaces, making them a great choice for businesses that attend multiple events and exhibitions throughout the year.

They’re made up of modular components that can be combined in different ways to create a unique and eye-catching display. This means that you can build these stands in different ways depending on the size of your space and the audience that you’re trying to reach.

Shell scheme stands

Shell scheme stands are pre-built exhibition stands that are usually provided by an event or exhibition organiser. They’ll often be made up of a basic framework of walls, flooring, and lighting.

Shell scheme stands have become a popular choice as they’re a cost-effective option for businesses that want a professional-looking exhibition stand without the expense of a custom-built stand. However, the downside to shell scheme stands is they lack the flexibility in design & layout that you get from other types of stands.

Custom-built stands

Custom-built stands are bespoke exhibition stands that are designed and built specific to your requirements for a particular event or exhibition.

They’re usually made of high-quality materials such as wood, metal, or glass and are a great option for businesses that want to make a big impact and stand out from the crowd.

Custom-built stands are a great choice for businesses that want more control over the finished stand design and layout.


Things to consider when choosing your stand type

Aside from the pros and cons of each stand type that you should be considering, there are also other factors to take into account when choosing your next stand. 

Budget and cost-effectiveness

One of the most important considerations when selecting an exhibition stand is your budget.

You should consider the cost of the stand itself, as well as any additional costs such as transportation, installation, and storage. Bespoke designs & on-site builds for your stand will increase the overall cost, but they can deliver a very impactful message to your potential customers; and so when considering budget it’s also important to think about the potential return that your business can receive from your stand.

Sustainability and eco-friendliness

Some exhibition venues have strict environmental policies, and using a sustainable stand can help you to meet these requirements. Additionally, depending on your target audience, using a sustainable stand can demonstrate your commitment to environmental responsibility and reinforce your wider brand identity.

Stands that contain a higher number of reusable elements including banners, panels and build equipment will help to improve this aspect.

Event location and stand positioning

You should always consider the area that your stand will be located against the  dimensions of your stand and the floor space available, as well as the competition and other exhibitors in the area. You need to ensure that you maximise your available space and stand out from the crowd as much as possible.


What to consider when designing your stand?

Now that you’ve selected the perfect type of stand for your next event or exhibition, you now need to focus on getting the right design. You can find a full list of exhibition stand design tips here, but we’ve listed our top recommendations below too!

Graphics and visual appeal

Make sure to use the highest-quality imagery possible and use fonts, colours and icons that will attract and engage passers-by.

Brand identity and messaging

Your exhibition stand is an opportunity to showcase your brand identity and messaging. Make sure that your stand is consistent with your brand’s visual identity, and that your messaging is clear and concise. Use your stand to communicate key messages about your brand and what sets you apart from your competitors.

Interactive elements and engagement

Consider incorporating interactive elements such as touchscreens, virtual reality experiences, or games into your stand design to create a fun and engaging experience for visitors. Bear in mind that a cost is often associated with additional features like these, but they can help as a sales & lead driving tool.


For help with your next project from our team of expert exhibition stand designers, contact us today!