For a long time flyers have held the well-earned reputation as a cost-effective marketing tool to raise awareness of your brand and promotions and offers that you’re currently running.

Often used alongside other common marketing tactics, flyer campaigns will often be distributed by two methods:

  • Local door drops. This method involves distributing flyers directly to your audience at their residence. This will often be based on certain local areas or postcodes that your target market are known to live in. With this method, you can’t guarantee that everyone who receives your flyer will be in the market for your products or services, and so these are used primarily to raise awareness by casting a wide net.
  • In-store or in-event distribution. Businesses will often have stands with promotional flyers in a prime place in an exhibition stand or in-store as it allows potential customers to take the marketing material away with them; this can then help to reinforce your brand and offers to your audience at a later date.

Generally, flyers can be a very effective way to market your brand and products & services, but it isn’t as easy as printing your flyers and expecting the business to come to you! However, the team at Smart Inc have years of experience working with businesses that want to maximise their reach with flyers, and we’ve outlined our biggest tips below:


How to make your flyers as effective as possible

Target the right audience with your campaign

To make sure your flyers reach the right audience, you first need to identify your target audience and choose the right distribution channels. For example, if you’re promoting a sale on your products or services and you have a fairly well-known brand, distributing flyers door-to-door in your local area can be a very effective method.

However, if you’re promoting an event or a new product, you might want to distribute flyers at specific locations or events where your potential customers are likely to be.

Connect your flyer campaign with other marketing channels

Although flyers can be a great addition to your overall marketing strategy when used on their own, they work best when used alongside other marketing tactics and channels.

For example, you can use your social media accounts to promote your flyer distribution and encourage your followers to share the flyer with their friends or quote a discount code found on the flyer in-store. 

Measure the right success metrics

To measure the success of your flyer campaign, you need to track the conversion rate and the number of new customers you attract. You can also calculate the cost-effectiveness of your campaign by comparing the cost of printing and distributing the flyers with the revenue generated from the new customers.

This will help you determine whether flyers are a cost-effective marketing tool for your business.

It’s often thought that flyers are very difficult to track the financial return from, however that’s no longer the case! There are three primary methods that you can use to track the success of your next campaign:

  • Use a unique discount code that is only found on your flyers. This will allow you to accurately report the level of revenue generated from your flyers.
  • Use a QR code that your audience can scan to visit your website and make a direct purchase of your products or services. This works best if you combine it with a UTM tracking URL on your website.
  • Create a landing page on your website that is referenced on your flyer, that isn’t mentioned in other marketing materials. You can then use your website analytics data to measure success.


What else do you need to consider for your flyer campaign?

Your design

It’s vital that your flyer design reflects the branding and messaging that’s being used in your other marketing materials including colours, fonts, imagery and more. 

When you’re designing your flyer make sure that the reader will recognise your brand, otherwise you’ll miss out on a huge brand awareness opportunity! Make your logo and business name clear, make your icons and imagery high-quality and use brand colours.


Your offers and promotions

If you’re using flyers to promote offers, discounts or promotions then you need to make sure that these are:

  1. Attractive – meaning that these are both relevant to your audience and in line with what competitors are offering in the market. As recipients of your flyers will use them to associate with your brand, you will only have one first impression to showcase your great deals! Make sure that your design factors these in front and centre.
  2. Clear – this means that the leaflet design is centred around the promotion that you’re running. Make sure that the offer is clear e.g. the original price is found on the flyer.


For more information on our leaflet printing services contact our team today.