Digital posters are a type of digital signage that allow you to display visual content on a screen to your target audience within your shop, or in public areas like shopping centres.

They’re a dynamic and eye-catching way to convey information or advertise a product or event. You may see digital posters also referred to as digital signage or digital displays.

Digital posters can be used in a variety of contexts, including advertising, information sharing, and entertainment. They can be used to promote products and services in retail locations, to display flight information in airports, and to provide information about events in conference centres. They’re often used to entertain and engage audiences in public spaces such as museums and galleries.

They have fast become a popular and versatile way to convey information and engage audiences for business all over the world. They offer a range of multimedia elements and can be used in a variety of contexts to promote products and services, provide information, and entertain audiences.


What Do Digital Posters Look Like?

Digital posters can include a variety of multimedia elements such as images, texts, animations, and sometimes interactive elements. They often use LCD, LED, or projection technology to showcase content and can be used in a variety of settings, including retail shops, airports, hotels, and conference centres.

What Formats Are Digital Posters Available In?

Digital posters can come in different formats, including static and dynamic. Static digital posters display a single image or message, while dynamic digital posters can display multiple images and messages that change over time. Some digital posters can also include multimedia elements such as videos and animations. 

Static posters will often include menus for takeaway and fast-food restaurants, wayfinding for shopping centres or shared office spaces, and more. Dynamic digital posters can be found in retail shops to highlight changing sales and promotional campaigns and internal communications within corporate offices or educational centres such as colleges and universities.


Where are Digital Posters Commonly Used?

Digital posters are becoming increasingly popular in various industries. Used in a variety of settings to communicate messages, promote products or services, and provide information to customers, it’s easy to see why they’re becoming the go-to choice over printed posters.

Digital Menu Boards

Restaurants, cafes, and bars use digital menu boards to showcase their menu items, daily specials, and promotions. Digital menu boards are more visually appealing than traditional printed menus, and they allow for easy updates and changes.

Advertising Materials

Digital posters are often used as advertising materials in supermarkets, shops, shopping centres, and public spaces. Effective in capturing the attention of potential customers and promoting products or services, they also provide a quick and easier way of updating fast-moving messaging like sales & discounts.

Event Posters

Digital posters are used to promote events such as concerts, exhibitions, and conferences. They’re generally more eye-catching than traditional posters and can display dynamic content such as videos and animations.


Digital posters are used in public spaces such as airports and train stations to provide wayfinding information to passengers. They can easily and effectively display interactive maps, directions, and schedules to help audiences and customers find their way around large spaces.

Educational Materials

Digital posters are used in educational settings such as schools and universities to display information and promote events as well as being effective as teaching aids to enhance the learning experience.


How To Create an Effective Digital Poster

Have the Right Design

When creating a digital poster, it is important to keep in mind the basic principles of design. These include balance, contrast, hierarchy, alignment, and repetition. Use these principles to create a visually appealing and engaging poster that captures the attention of your audience.

Designing an effective digital poster isn’t easy. That’s why the team at Smart Inc work with businesses all over the UK in designing and creating highly-effective posters to reach your target audience and provide you with the brand and sales power you need. Speak to our team today to find out more.

Using the Right Tools and Software

There are several tools and software available that can help you create digital posters. Some popular options include Adobe Photoshop, Canva, and Piktochart. These tools provide a range of templates, design elements, and customisation options to help you create professional-looking digital posters quickly and easily. However, for high quality digital posters we recommend working with a specialist, as a poor design & poster structure can negatively impact your brand.


For more information on our digital poster design & installation services contact our team today on 01992 410960 or