Direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters and targeted television, newspaper and magazine advertisements as well as outdoor advertising.
A database of names (prospects, customers, businesses, etc.), often with certain other relevant information such as contact number/address, demographic information, purchase habits/history, and company history, is used to develop a target market with common interests, traits or characteristics. Generating such a database is often considered part of the direct marketing campaign.
For a successful direct mail campaign you need to target the right customers and make it easy for them to respond.
Direct mail and email can be very cost-effective ways of marketing your business, allowing you to reach large numbers of customers.
If you are looking for a Direct Mail company, who are bursting with creative ideas and who want to work with you not for you, then you’ve found the right team.
Our team of Direct Mail Professionals can’t wait to get their teeth into your briefs.