Build Brand Loyalty!
We supply a fantastic range of branded merchandise items, Printed Business Gifts and Printed Corporate Clothing – all printed with your company logo to maximize your brand! See all our products here!
“By now you will have realized the importance of promotional merchandise as an advertising tool, or otherwise you wouldn’t have clicked on this page.”
Giving away promotional or branded merchandise, not only increases brand recognition, but can also aid your next sales drive, or simply help retain some of your well fought for customers: You do need to spoil them occasionally with a nice useful promotional gift.
A simple branded pen or keyring can go a long way to say thanks for the business a client has given you.
To give away a branded mug may seem a little bit extravagant to some, but have you considered that if you do something like this, not only will your client be thankful, and use it time and time again; more importantly you don’t know who else may see and react to it on their desk.
Other desktop promotional ideas we would suggest are as follows: branded USB drives, branded umbrellas, branded coasters and of course, the annual favourite that everyone loves to receive; a branded Calendar!
As mentioned above, the main use for giving promotional products and branded gifts to customers and prospects is to increase brand recognition. However, if you are a marketing and advertising executive, you should know to combine your promotional gift campaign ideas with a call to action..
Why not go further and personalize your campaign?
Fancy a brew?
An ingenious marketing campaign we helped develop and deliver was as follows.
The client sent out a branded tea bag with a card inviting the client / prospect to spend over an amount of money with them on their next order to receive a free mug.
Yes the campaign was closely monitored and brought in enough revenue to pay for the campaign twice over.
In whichever way you have decided to use promotional products in your advertising campaign, they will certainly help you build brand awareness and if sent to the right people in the right way, should of course lead to increased sales for your company.
Want more proof of how effective giving promotional gifts can be?
The British Promotional Merchandise Association (BPMA) has conducted several surveys and published evidence that is widely available.
Here are some of the key findings from a study conducted by them. The research surveyed almost 15,000 people who had received a promotional product for free within the previous year.
66%of participants claimed they could remember the brand on the promotional product they had received within the past 12 months.
79%said that they would be likely to do business with that company again.
87% of those surveyed kept their promotional gift for longer than a year! Furthermore 30% of those kept the item for over 3 years.
56% said their impression of the company improved after receiving the promotional gift.
One of our customers (Johnson Ross Tackle) still has some Smart Inc branded mugs in their kitchen which we gave to them in 2011.
And we hasten to add that the print has hardly faded at all!
Some of our most popular promotional products supplied in the last 12 months were branded USB drives, branded pens, printed mugs and High quality branded umbrellas… not the cheap variety that blow inside out in the slightest winds.
Other branded merchandise that we are regularly asked to supply is branded i-phone chargers, branded i-pad cases and other high end luxury promotional gifts that can be easily personalised such as foil embossed leather bound diaries.
If you would like some advice, or see some examples from our portfolio of previous branded merchandise jobs, we would be more than happy to talk to you.
"I have been using Smart Inc for all my printing needs for many years now and can’t fault them. The redesign of our mail order catalogue this year was superb, it took it to another level. Fantastic customer service and quality products at competitive prices, I can’t really ask for more."
Richard Maynard Frank Warren Promotions
Overall Rating
"Smart Inc has almost become an extension of our office... Whenever I need something printed, I get straight on the phone for a quick competitive quote. Everything we've had printed by Smart Inc has been turned around within the deadline and to an exceptional quality. Many thanks all!"
John Lawson BCS Group
Overall Rating
"We commissioned Smart Inc to design and produce our Traffic Management brochure that was launched at Traffex 2013. They rose to the challenge of working with very tight deadlines, delivering a brand new innovative concept with a finished product that was exceptional quality. We were all agreed, Smart Inc delivered on every level!"
Rachel Giacopazzi Green Energy UK
Overall Rating
"Green Energy have built a strong relationship with Smart Inc. They fully understand and support our commitment to create a more secure and sustainable future by supplying our varied operational print requirements on recycled materials."
